Finally An Eco Friendly Laundry Detergent That Actually Cleans

So many of us have already started taking steps to reduce our plastic use, and many of these changes have been easy for us to make; but when it came to swapping out our liquid laundry detergent, we couldn’t find an alternative we were happy with.

By ensuring our clothes are well cared for, cleaned thoroughly and without damaging the material, we are furthering our steps to becoming a more sustainable household. With 350’000 tonnes of clothes going into landfill each year, taking better care of our clothes and making sure they have a longer lifespan is another way to help reverse the impact we are having on the planet.

When we began our mission to find a solution to the plastic bottles in our laundry cupboard, we struggled with finding a product that cleaned as we expected it to instead of just offering up a solution to the packaging. We spent over 18 months working on our formula, trialling it on all types of materials, stains and washing machines until we were 100% happy with it.

We believe our non-toxic plastic-free laundry detergent strips finally offer the eco-conscious consumer precisely what it is they have been looking for. A product that delivers clean, well-cared-for clothes whilst vastly reducing the impact on our environment.